Why should we hire you ?

Whenever we appear for any placement process for a job in a company, the one thing which each one of us should think is why should company hire me?

This is important because this could be a question asked from the side of recruiter at the time of personal interview which is the most important part of the placement process. 

There can be many answers to this single question, depending upon the mindset of an individual, but is there any general answer which can act as a backbone for our answer?

Yes!!
There is..


& That is
"I will be adding value to your company..."

The value added per minute will be more than value added by other in the same time. This value addition will not decrease every year, but will keep on increasing and thereby creating more profit for the company and a better growth for yourself.

This is your differentiating factor, but the next question which is round the corner is how you are adding more value than others? What differentiates you from the other potential candidates?

Then the answer has to come from the deep introspection of yourself by analyzing your own strengths and skills, which you think will enable you to add more value to the company.

Know yourself and improve your chances of getting placed.

The Greatest Marketer..!!

When we talk about greatest marketer, the first few names which come to our mind are Philip Kotler, Steve Jobs or probably Don Draper from the famous 'Mad Men', but here, I'm talking about a man who has changed the whole perspective of marketing. This man paved a path for marketing to be applicable in the field of politics.

That man is none other than our very own Prime minister Mr. Narendra Modi. He is being considered as the greatest marketer alive on earth because of the brilliant application of marketing concepts but the amazing thing is, he has never studied them in any university.

He has not only brought a radical change in Indian politics by establishing victory in the game of throne of the Indian government, but has also set up a benchmark for every other politician to meet in order to even think of getting close to his victory.

He was not a just another prime ministerial candidate, but was a complete wave of change which carried every citizen of this country with it towards the sea shore of a new country, Modified India.

Marketing Strategist

Both Before and after becoming the PM, he has utilized every possible marketing and communication tactics to take down competition. He was the Chief strategy officer for his party and planned many maneuvers which left competition flabbergasted. Use of social media was outstanding throughout his election campaign which targeted Indian youth which forms major part of Indian population. Integrated marketing campaigns were designed which utilized different media to reach every section of society.

He understood the consumer (citizen) and worked on selling hope to them by raising slogans "ache din aane wale hain". He provoked the want of change in people by raising slogan "abki bar Modi sarkar".

The Indian PM, is better known as CMO of India rather than PM, because his focus is shifted from marketing of his party to his country. He planned strategy to enable India to mark her presence in mind of world's superpowers.

He used phrases to tell his story, just as any marketer does. Whether the 4Ps (people private public partnership) or 3Ds (Democracy, Demographic dividend and Demand) or 5Cs water mantra (collect river water, connect rivers, channelize water, control local water & community participation) or 5Fs formula (farm to fibre, fibre to factory, factory to fashion & fashion to foreign), all sounds similar to marketing 4P's coining.

He has been using all mediums of communication, TV, social media, websites and radio also. Recently, PM has started to interact with people of India through all India radio channel, and that is also available at social media through #MannKiBaat for people who don't follow radio channel.

Digital Era PM #NarendaModi

 After becoming the Prime Minister of the country, his dedication towards reaching out to audience through nontraditional ways didn't die out. He established mygov.nic.in which is a unique of its kind website for awakening Indians to take action and inviting others also through social media. He also launched separate websites, social media pages and hash-tags for every campaign ls launched. Whether cleangov.org or makeinindia.gov.in or nmcg.nic.in, each of these websites are attracting more audience than any established MN-C's website. Use of twitter and hash-tags has been commendable in making every campaign a success. Make in India's #makeinindia or clean India's #Mycleanindia, each of them tells story of success through social media.

He is the man having second largest number of Facebook page likes, second largest followers on twitter in whole world. This shows his ability to attract audience and engage them by firing and bombarding different campaigns, again backed by slogans and provoking speeches.

#ModiInAmerica

The recent visit of Mr. Modi, to the states, proved skills of our CMO. It lead to a flood of hashtags, including #ModimeetsAmerica, #ModiinUs, #NaMosteAmerica, #ModiinDC and last but not the least, 'the baap' of all, #ModiatMadison.

He has been an initiator, strategist, influencer, great orator, marketer and of course prime minister of India. He has left world glittered through his ability to understand consumer, formulation of marketing plan and strategy to implement it and finally getting results out of it, that too without any high profile degree and that is why I call him the greatest marketer alive on earth.

Any doubts on that...!!

Which Brands you respect least..!!

While reading an article about global brands and their brand positioning, one question struck to my mind, are all brands equally respectful? 

I gave a thought on that, and brands which do not respect others, I feel sorry for those brands. Such brands fail to get respect from their all stakeholders, even if they are getting good returns. These brands gives an unethical treatment to their stakeholders which includes customers, employees, suppliers, supply chain partners and a silent stakeholder, environment. These brands are least bothered about the well-being of their stakeholders and just focus on making profits.

I understand that major aim of most of companies is profit making, but at what cost they are making money is also a primary question. They practice all unethical means to make sure that their profits are higher, whether that profit might harm the environment and other stakeholders. These brands do nothing good for the society which is using their products or services and instead of preventing the situations which generates any need of social activities, they first make situation worse, then cure it by following CSR activities.

Therefore they try to make a good image in the eyes of their customers and other stakeholders by adopting CSR activities, but at their back they are harming them. Many brands also indulge in pushing themselves against competitor for more customer, but that pushing leads to one time purchase and not sustainable for long term customer. 

Another thing which makes some brands earn less respect than others is the level of commitment they show in keeping their word and promise. Many brands engage themselves in communicating unrealistic benefits the user will get through their products and services but they fail to deliver that.Those benefits were just mentioned to allure more customers and in reality were never the part of the package offered by them. 

Another very major thing which causes brands to lose respect is giving discounts. Most of the brands offer discounts to attract more customers or to clear their stocks, but what about the trust of their loyal customers, who purchased products and services at non-discounted prices. These customers feel cheated and in turn brand value in their minds
is degraded.