Which Brands you respect least..!!

While reading an article about global brands and their brand positioning, one question struck to my mind, are all brands equally respectful? 

I gave a thought on that, and brands which do not respect others, I feel sorry for those brands. Such brands fail to get respect from their all stakeholders, even if they are getting good returns. These brands gives an unethical treatment to their stakeholders which includes customers, employees, suppliers, supply chain partners and a silent stakeholder, environment. These brands are least bothered about the well-being of their stakeholders and just focus on making profits.

I understand that major aim of most of companies is profit making, but at what cost they are making money is also a primary question. They practice all unethical means to make sure that their profits are higher, whether that profit might harm the environment and other stakeholders. These brands do nothing good for the society which is using their products or services and instead of preventing the situations which generates any need of social activities, they first make situation worse, then cure it by following CSR activities.

Therefore they try to make a good image in the eyes of their customers and other stakeholders by adopting CSR activities, but at their back they are harming them. Many brands also indulge in pushing themselves against competitor for more customer, but that pushing leads to one time purchase and not sustainable for long term customer. 

Another thing which makes some brands earn less respect than others is the level of commitment they show in keeping their word and promise. Many brands engage themselves in communicating unrealistic benefits the user will get through their products and services but they fail to deliver that.Those benefits were just mentioned to allure more customers and in reality were never the part of the package offered by them. 

Another very major thing which causes brands to lose respect is giving discounts. Most of the brands offer discounts to attract more customers or to clear their stocks, but what about the trust of their loyal customers, who purchased products and services at non-discounted prices. These customers feel cheated and in turn brand value in their minds
is degraded.