I have been thinking about this one thing for about last 15 months, which is considered as one of the most difficult things yet essential things for a person. One question which comes to my mind about this very thing is what it really is and what is the most essential thing to understand to do it effectively. This essential thing is none other than a skill known as "SELLING".
I have tried to analyze it from every possible angle, listened to many opinions and came across numerous thoughts, and after mixing all those with my own belief and understanding, found one good way of selling.
Selling is not selling simply goods or services of a company you are working for, it is much simpler than that. The main thing is understanding what do we sell, which customer will happily buy and the answer is "HOPE"
I have tried to analyze it from every possible angle, listened to many opinions and came across numerous thoughts, and after mixing all those with my own belief and understanding, found one good way of selling.
Selling is not selling simply goods or services of a company you are working for, it is much simpler than that. The main thing is understanding what do we sell, which customer will happily buy and the answer is "HOPE"
We sell hope to people, the hope of changing their life. Every person has something in his life which he wants to change and we sell him the hope of changing that thing. The hope of making him achieve the condition he wants have in his life. The condition which is better than present condition. In a way we sell hope of making his life better than past and present.
To do that, we just need to identify that change which he wants to bring in his life and offer him that change, through the product or service we are selling. For understanding the change he wants, put yourself in his shoes.
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