Friday, May 29, 2015

The only Mathematical Success Formula

There are hundreds to thousands of success mantras, tips and techniques but there is no mathematical formula to aceive success. Let's try to derive a formula where depend variable is Success (S) and it is dependent on various independent variables. But before that, we should be clear with what are we trying to find out.

The first answer to get is what is success?

Earth is approaching the heat furnace of milky way galaxy 'the Sun' , giving rise to mercury level as if the count of population of country. Summer vacation is coming soon and you may be planning to go to a beautiful hill station to spend some time with family or friends.

For this, you will prepare an itinerary, will finish up your work, will postpone all your meetings, will pack your bags, will take the pilot position in your SUV and will be ready to take off. At that moment the success for you will be to reach the pre-reserved hotel at hill station safely and on time. Thus, success is nothing but acheiving what you want, reaching where you want to be.

To achieve success there are some independent variables which determine weather success will be achieved or not and if achieved, what will be the level of success.

The variables on which success (S) is dependent are:


  • Believe in yourself (A): In the words of great warrior and leader Sun Tzu, "Every battle is won before it is fought". Believe in yourself and you have done half the work. The path to your goal is half covered. In our example of summer vacation on hill station, you decide to go to hill station and believe you can go there by road and trust yourself that you can drive to the destination. By doing so, the half of the work is done.



  • Setting up your goal (B): This variable demands to set your ultimate goal. The things you want to achieve which will lead to your success. In our case, hill station is the ultimate goal.


  • Setting up intermediate objectives (C): Division of ultimate goal into number of objectives which altogether will lead to achievement of goal. While preparing the itinerary, there would be things planned which you will do before going to hill station, that cold be stopping at the old friend's house, stopping at gas station, stopping for refreshments.
While stopping at all the pre-decided stoppages, you will reach your final place.

  • Choosing the path to achieve objectives (D): There are number of paths leading to your goal and objectives and every path has its own pros and cons. One path my be the fastest but it requires a toll to be paid, or a path may be the shortest and have good restaurants on roadside but is bad for your SUV's shockers and tyre.
Whichever road you choose, you will enjoy certain advantages and face certain disadvantages of that, but the thing which matters the most is you reach the hill station on time and safely.

  • Strength to stay on the path (E): When people have to cover a long distance, there are times when motivation level of an individual is pulled down by unpredictable obstacles. When you were just about to move out of the main city and enter the highway, you got a massive jam, which happened because of a truck rolled on the highway. 
You spent hours to get out of that jam and got very tired and decided to take an unplanned stop at a restaurant side road. The moment you get out the car. your problem which you thought are over, truck you back in the face of a flat tyre. Still you kept your cool and thanks to the tubeless tyre, it survived till you found a mechanic.
After all this you thought now everything is going to all right and got extra pumped up. You drove fast continuously to cover the loss of time in past events, and ignored the engine heat up warning signals considering yourself an expert in automobile. But alas! you realized soon you were an amateur when your SUV became reluctant to move even a meter and showed her anger by emitting fumes out of engine. Then you thought it must be just engine overheat, put some cold water over it waited it to cool, but after waiting an hour, you were thunderstruck to find that engine didn't start and engine temperature was normal. You lost your patience and thought this is a dead end. At that time the person's success deciding factor is his level of submissiveness to obstacles and his level of hope and faith. To achieve success. it is necessary that you beat all odds, move out of your comfortable zone and stand against every obstacle.


  • Be change adaptive (F): Don't be stubborn in your approach. Failure in achieving one objective doesn't always lead to failure in achieving goal. If you were not able to visit your old friend which you planned as an objective contributing in final goal achievement, give yourself a break and don't be too rigid on completing the objective or dropping the journey there only. 
You must be thinking why on earth will I drop the plan of going to hill station if I was not able to visit my friend, but believe me in the race towards success, we tend to loose our control and we don't use our common sense. Common sense is most uncommon.

  • Luck factor (G): Don't be overconfident and always have a backup plan. Don't go by the senseless statement which is quoted often to make people follow their path will full believe and faith. "backup plan is for those who are not confident enough on their 1st plan". In case the road which you choose to take is under construction or there is a massive accident due to which road will be blocked for 24 hrs, you'll be left with wither of two options, wait for 24 hrs or turn back to home and drop the plan of going hill station. 


While considering all the factors, the success of an individual or an organization can be calculated by formula:

S = abcdef√{(A)a(B)b(C)c(D)d(E)e(F)f } + G

Where,

S = Success
A = Believe Factor
B = Goal Factor
C = Objectives Factor
D = Path Factor
E = Strength Factor
F = Change Factor
G = Luck Factor

0 < S,A,B,C,D,E,F < infinite
infinite < G < infinite

and
a = Degree of Belief
b = Degree of Setting
c = Degree of objectives
d = Degree of choice
e = Degree of stay
f = Degree of adaption

0 <  a,b,c,d,e,f < infinite

How to apply the fromula?


This equation works in totally opposite fromat than the normal equations. In any normal equation, we put values of variables on R.H.S (right hand side) of the equation to get the value of dependenf L.H.S. (left hand side). But here, in the bigining of journey you fix the value of Success, which you want to achieve which may vary from 0 to infinity and on the bases of that, you decide which factor you have put how much to acheive the desired success.

The degree of each variable varies from 0 to infinite. You start your journey with every degree = 1, but in course of jouurney, something unexpected occured and the degree of stay and the degree of adaptation both falls to 0.5, but you managed to take degree of beleif to 2.


Thus the level of success which you decided earlier to acheive will change but you will acheive some extent of that definitely.

If we want to acheive the same level of success which you decided, then you have to compensate some other degrees till you get the perfect combination.

We can acheive any level of success, just we have to push limits of our efforts and increase our degree of efforts at every point in the journey towards success.

Saturday, April 18, 2015

Three Shades of Modern India

India is a country of many cultures, each having its own language, dressing style, taste of tongue, music sense, Gods and worshipping styles. With over 1.25 billion people in over 29 states & 7 union territories, speaking over 1652 mother tongues, having 37 types of regional cuisines and several fusion cuisines, practicing 6 major classical dances and over hundred folk & tribal dances on rhythm of over hundreds of musical styles, worshipping over 330 million Hindu Gods & Goddesses, 99 names of Allah and the Quran, 11 Sikh Gurus, 24 Jain Tirthankaras and number of holy books, Gautam Buddha, Jesus Christ and the Bible, India is a unique country with unity in diversity.

Each culture has its own colour of dress, food and God, which makes India 'a land of hundred colours'. Despite having hundreds of shades of colours, there are three shades which are close to heart of every Indian and by which the land of tigers is known in the world, saffron, white and green. These three shades are known as "tiranga", having saffron colour on top, green colour at bottom and white colour sandwiched between the two. A chakra proudly rotating in the middle of flag in white colour.

This tiranga has its unique history where each colour signify some important things of this largest and most populated democracy of the world.
The tricolour flag origin dates back to year 1921, where first tricolour flag was designed and adopted by the congress. The major communities of India hold a significant role in the flag design.

At the top of the flag was white colour (for minority communities), green was in centre (for the Muslim community) and at the bottom was red colour (for the Hindu & Sikh communities). The 'Charkha' was drawn across all the bands symbolising the unification of these communities.

The next milestone for Tricoloured flag was in 1931, where it was declared that colours do not anymore represent communities of the country and Mahatma Gandhi's khadi chakra was in centre of the flag. In the same year, a resolution was passed adopting a tricolor flag as our national flag.

The khadi chakra was replaced by the Ashoka chakra and the tricolour flag of the Congress Party eventually became the tricolour flag of Independent India. Although tiranga did not hold any community representation, but the foundation of tiranga was based on communities.

The tricoloured flag of independent India has three colours representing some important attributes for country

Saffron: Symbol of courage and selflessness
White: Represents honesty, peace and purity. It highlights the importance of maintaining peace in the country
Green: Represents faith and chivalry. It is a symbolism of prosperity, vibrancy and life
Ashoka Chakra: The Ashoka Chakra or the Dharma Chakra (Wheel of Law) intends to show that there is life in movement and death in stagnation. It has 24 spokes and appears on the number of edicts of Ashoka.

But the modern India has its own meaning of 'Tiranga' which is nowhere near to the picture which flag of India wanted to showcase. Indian Flag was designed to unite india and to gain independence from colonial Rule. But in independent india, each color of its flag represents one class.


Saffron signifies all the common people of its towns and cities. Saffron is the colour of sunlight representing ray of hope and common people of India lives in the hope of getting a better life. They work day and night in order to fulfill their daily needs and hope to meet their aspirations.

White signifies white collared corporate houses, investors and NRIs. This section of society has the money power, which they got from their inhuman treatment of saffron and green. It is the white which reaps all the benefits of the hard work of saffron and green and extracts maximum profits from country.


Chakra signifies political parties which forms government of the country and states. Government is the center of every country and needs monetary support of white and thus revolves around it. Chakra rotates to make policies to govern the county, in the direction and speed influenced by the white colour.


Green is for poverty stricken farmers of rural india. This section of Indian population works hardest and earns minimum. Green bears the weight of saffron and white. The worst effect of chakra's rotation is faced by the green.
The Green works at the prime level, the saffron process it and white earns from the output.


The future of this tiranga is in dark. It will depend on whether white fades or overlaps green & saffron or it is white & chakra which will leave their alliance and all three colours will live in harmony? If former will be the case, India will have a white flag with chakra in middle with thin strip of saffron on the top and if latter is the case India will continue to be known by its tiranga.

It is a high time for country to wake up from the sleep before the three shades of India just converges to one shade of white with chakra in centre.

Thursday, March 19, 2015

A Newborn 'Brand'

A loud vexatious tone hammering the eardrums in the sound sleep, leaving no other option but to pick up the Apple iphone and snooze the bloody alarm off. This nettlesome task lasts for another 10 minutes when one finally gets up from his comfy Serta and slips his lazy feet into pair of Nike and put up pair of Tommy Hilfiger to enlighten his journey towards bathroom, precluding any chance of stumbling over anything.

After using some Charmin, one picks up his Colgate brush and applies morsel of Sensodyne over it and starts cogitating whether to wear black Van Heusen or navy blue Louis Philippe. After getting ready and having a bowl of Kellogg's and some orange Tropicana, one takes off in his blue BMW for office.
This is how most of us spends our every morning. We come across around 50 odd brands since coming out of our dreams to driving off to our office only. If we count the number of brand exposures a single person experiences on a single day, it pile up to 600-625 exposures.


Despite being surrounded by hundreds of brands daily, have you ever taken a break and contemplated about how these brands came into existence and reached this level?

Well..!! no worries, let me explain it to you in the simplest possible way.
A brand can be seen as a human being who is brought in this world as a baby after deep evaluation of their needs by a couple. A company is just like a couple, which decides to launch a new brand to satisfy their goals.

A new born baby refreshes the life of its parents and give them a new goal in their life, and a new brand revamps the company and gives it a new direction to work on. Parents shape the future of their child by giving their love, time, resources and company invests its resources time and money on its brand to make it successful. Giving a birth to a baby is no child's play and requires meticulous attention and care and so is the case with launching a new brand.

Just like both parents have to be involved in giving birth and take its responsibility, every department of the company has to work for the new brand be prepared for it. There are 5 stages in a brand life,

Stage 1- Embryo Stage: The most critical stage both in human life and in life of brand building.
In humans, at this stage, male sperm fuses in the female egg, union of both results in fertilization of egg and inception of baby life, after which the small egg develops to an embryo till end of 8 weeks.


In a company, every department has to unite and fuse with each other to understand each others' requirements and complications. Most brand birth fails at this stage due to inter departmental clashes within the company. This stage involves plantation of idea of new brand to every department and examination of company financial condition, the condition of its plants, the market reputation and the distribution channel strength. This requires an extensive and rigorous study about company, market and its needs.

Stage 2- Fetal stage: This stage is safe for both human and brand baby.

In humans, the embryo which was developed in last stage grows to a mature baby till the end of 38 weeks, as the organs and body parts grow.

In company, once the initial phase of complicated negotiations and retaliations get over, the idea of new brand is welcomed by every department and they start working on the idea. Finance department to give the funds to each department, the operations department to start manufacturing the new product under new brand, marketing department to plan its branding and advertising, sales department to plan its distribution network to make product available to the customers.

Stage 3 - Delivery Stage: In humans, the full grown baby is delivered and the first time when baby breathe in fresh air. In a company, it is the first time when world will know of their brand and will experience it.

Giving it a Name: In humans, most people give their babies new names but many people name their child on their name, like Martin Luther King Jr., Chanakya (son of Chanak), King George II and many more. In a company, while launching a new brand, and giving it a name, it also has following options:
  • Naming it as a completely new brand, like Coca Cola, Pepsi, Cadbury
  • Naming it as a sub brand of pre-existing or launching as a brand extension, like Diet Coke, Coke zero, Cadbury Oreo
Giving for Adoption: sometimes situations do not favor human and company to keep baby with them.
Many human babies are born out of mistakes and so is the case with brands. Some brands are born haphazardly due to faulty decisions of managers which conduce unmanageable situations in the company and they have to get rid off the brand by selling it off to another company which is more capable of handling the brand. When a baby is born and couple is not ready for it, they have to give it to other couple who are better equipped to give that baby a good life ahead.

Stage 4 - Growth Stage: At this stage, parents take care of the needs of their children and support them by every possible way to make them independent, A company supports its brand to become super brand and does not require any further diligence of company.

Stage 5- New Family: When the children are grown up adults, they are ready to take responsibilities of themselves and others also. At this stage they are ready to start their own family. Similarly, when a brand is matured and has turned to a super brand, it can support other brands launched under its umbrella. Many brands have turned to umbrella brands and resulting in the family of brands.

For example maggi was launched as a noodles brand of nestle and now there are number of products lines including ketchup, pasta, soups & spices launched as babies of maggi brand which together has taken a shape of maggi family and not anymore requires support of nestle.

So next time you see any baby, see it as a newborn brand and when you see any brand try to find out a baby in it, because every brand is or was a baby. Then you will realize the importance of that baby with which you are chatting with your girl friend or which is under your feet and giving you comfortable walk or which you are wearing and giving you your style or which is protecting your eyes from sunlight or the one which is inside your mouth giving you a good taste.