"The Motivational Chain Reaction"

Chemistry is a subject which all have studied in school, some who liked it continued its studies further, but most (including me) wanted to it to over. But one thing we all accept is its importance in our existence. It is the thing which explains the functioning of this universe, our world, and human psychology.

                                                

Sun is the center of our existence and a chemical reaction is the reason of Sun's heat and light. One atom (the basic particle which makes everything) collides another atom or nucleus (a smaller particle), bifurcating it and simultaneously releasing a tremendous energy. These two generated atoms collide with other two and make them break releasing energy. This is the chain reaction our Sun and every star in this universe work.

The Similar type of process occurs in the motivation of people. One self-motivated person (atom) given the suitable environment (nucleus) absorbs energy from the environment, motivates people around him/her (bifurcation) and makes the environment better (releasing energy) for the motivation of people.

This process continues from people to people resulting in the motivational chain reaction which enables the organization enhancing the quality of its invaluable asset, its employees.

It helps an organization to possess a set of highly motivated employees which helps it to perform better and attracts high return yielding assets from outside. This helps the organization grow, better reward its employees and motivate them better.

The fuel for the motivational chain reaction 

What is required to start and maintain motivational chain reaction in your organization?

1. A self-motivated employee: The first component is having a self-motivated individual onboard who can influence others around.
2. Suitable Environment: Most of the time we have the first component for the motivational chain reaction but fail to give a kick start by providing the proper environment. There are some factors which determine the environment provided to employees, and the below image says it all.

Organizations hire self-motivated people, expect them to turn around tables but fail to provide a suitable environment which results in demotivation of that individual. They fail to realize, a motivated person or team can do wonders even if they lack the required skills, but a skilled and demotivated person will be unable to do his basic job.

"Motivated ass can run like a horse but a demotivated horse can not even behave like an ass".

Organizations need to think, change and be CEO in the above image and not CFO.

Two schools of thoughts of Motivation

When we discuss motivation, two schools of thoughts exists which stand a pole apart.

The old school of thought, "Your company (people) determines your company (workplace)". It is said to choose your friends wisely as they have an impact on your thinking, behavior, attitude, actions and success.

It is a conservative way of thinking which assumes only your company would have an impact on you and not the other way round. It also tells to hold others responsible for the failure and being reactive to the things not in our control.

There are two types of fires, the one which gets extinguished by the water and another which manages to evaporate it.While the old school of thought is being the fire of the first type, cautious not to be extinguished by water, the new school of thought is being the fire which evaporates water,

The new school of thought says "Be such a company (people) so that your company (people) can choose any company (workplace) he wants". Be powerful enough to maintain your flame but to heat the water around you also.

It directs to take authority and be the charge of the things in our control and bring a positive change. What if the organization lacks the environment for motivation, you be the change and start the motivational chain reaction because an individual is the center of the chain reaction, not the environment.

It is a human tendency to always find excuses for the failure and also let others take the first step and be the follower, but some sheep among the flock of sheep who act as a lion, takes the responsibility, leads and shows others how it is done.

Are you the lion and acting as the center of the motivational chain reaction in your organization? If not then it is time and neither wait for others nor held the organization accountable for failing in starting the motivational chain reaction.

Legendary Portrait of Life

The Mona Lisa, quoted as "the best known, the most visited, the most written about, the most sung about, the most parodied work of art in the world". To paint this portrait, Leonardo da Vinci required a canvas, an Easel (stand on which canvas is placed), and colours. To paint any painting, painter requires these three things but not every painting becomes a legend.

Our Life is also like a painting, where we are the painters painting on the canvas of time placed on a 3 legged Easel of personal life, work and self-development filling the canvas using the 7 colours of thinking, knowledge, attitude, hard work, perseverance, acceptance of failure, and openness to change.

There are millions of paintings, painted by thousands of painters but only some of them maintain their significance through the course of time. Similarly, there are numerous life paintings but only a few of them are legends.

The question which arises is, what is that factor which makes a painting or life's portrait legendary?

For any painting to become legendary, there are 3 requirements

1. Stable Easel

The first and foremost thing to make a good portrait is that the painter must have a stable easel so that the canvas is stable. The time (canvas) of each individual is divided into his personal life, his work and self-development. Most people try to balance only two legs at a time which result in an unstable easel.

If you maintain a balance between personal life and work but forgot about the 3rd which is self-development, your work will slowly gets affected, which results in disturbance of the work life balance and in turn you have an unstable easel. Similary if you try to maintain a balance between work and self development, personnal life suffers and again easel is destabalized.

2. Canvas Utilization

A good painting is determined by how well you utilise the canvas to bring out the maximum of your creativity on paper. In life, every person on this planet has only 24 hours in a day, its what they do in those 24 hours which makes a life's portrait legend.

If you paint in a small area and leave most of the canvas blank it won't be good picture. A person who wastes his time and not utilize time for his personal life, work or self development will just lead a normal life and cannot paint a memorable lif'e portrait.

3. A meaningful colour combination

The pianting is how a painter uses the combination of colours on the canvas to bring out a meaningful picture. In life's portrait, people uses 7 colours of thinking, knowledge, attitude, hard work, perseverance, acceptance of failure, and openness to change, in their time to bring out the success and happiness in their life.

Every painting brings out some meaning and so if every life. Life is meaningful only if both success and happiness comes together in life. People may or may not posess all the 7 colours of life which determines the quality of their life's potrait.

A legendary portrait of life is painted by a painter who uses possess 7 attributes, uses them in his time while optimum utilizing it and maintaining a balance between his personal life, work and self development and lead a happy life with success.

Anyone can paint a legendary portrait of his life, just he needs to understand what he wants to paint and should be creative enough to bring out his thoughts on canvas because leading a meaningful life is an art more than a science.

A new dawn of advertising

Gone are those days when companies and their advertising agencies rely on tried and testing media for promotion of product or services. It is the age of millenniums and generation Z, which spend 90% of the time on the internet even for the things which are available otherwise.

In my blog titled. "If old is 'Gold', new is 'Platinum'..!!", I had mentioned about changing requirements of advertisement to reach the correct target audience. Companies have started giving a prominent share of marketing budget to these new methods of communication along with the old ones.

No company can just completely rely on TV, print, radio and other old methods of just reaching their customers. They need to provide some ways to customers through which they could engage with the brands. In my blog titled, " Hitting the Bull's-eye..!!, I had mentioned new ways which companies are using to provide a platform to their customers to directly interact with brands.

The other media which proves to make companies and brands omnipresent is "the internet". The advertising industry has been witnessing a paradigm shift in marketing medium through the social media marketing, mobile marketing, viral videos and short films.

Many companies like Ola, Uber, Quikr, Kingfisher, Commonfloor, Snapdeal, TrulyMadly, Flipkart, Lenovo, Hotstar and much more had routed their advertising campaigns through youtube sensations like AIB (All India Bakchod) and TVF (The Viral Fever). 

This type of medium gives direct reach to the target customer in a subtle way whose effect is more prominent and long lasting than that of TV or print or radio or even the social media advertisement.

TVF Pitchers successfully provided a platform for companies to showcase their brands and became the first sitcom to be listed in IMDB top 250 worldwide.

Then TVF Permanent roommates touched the hearts and showcased brands like ola cabs in every episode through a character named Purshottam.

Movie and TV celebrities endorsement has been a constant practice by most of the companies to register their brands in customers' mind, but always presenting the communication just as an advertisement reduces the impact of celebrities.

But the recent work of advertisement from capital foods, the owner of Ching's Secret has flabbergasted both advertising and entertainment fraternity.

The video titled "Ranveer Ching Returns | A Rohit Shetty Film | Ranveer Singh & Tamannaah" is not another bollywood movie featuring the bad ass actor Ranveer Singh and sizzling Tamannaah Bhatia, but it is a wonderful piece of communication for chings brand.

It was released in the format of any other bollywood movie release format by releasing a trailer and own poster.

The video's trailer was released around a week before the full short film of 5 minutes and 33 seconds, got more than 3 million views and the full movie released on 19th August got 2 million views in just 2 days of its release.

How this marks the new dawn of advertising in India?

First of all, this advertisement which is in the form of a short film starts as any bollywood movie.

Secondly, mentioning Rohit Shetty, a known producer, and director of bollywood movies gives more credibility to it of being a movie only.

Thirdly, it casts Ranveer Singh who is currently the youth icon after winning national award for best actor and Tamannaah, who is one of the best actresses of tollywood. Thus creating excitement in both North and South Indian audience.

The first time any viewer will watch this video, he/ she will expect it being another movie directed by Rohit Shetty having Ranveer and Tamannaah as lead actor and actress.

It creates a win-win situation for all the stakeholders, capital foods getting advertisement, Rohit 

Shetty, Ranveer and Tamannaah getting a publicity and buzz in the audience.

Certainly, short films were made before to inject the brand communication in customers' in a subtle way, but chings have come up with the never before concept which will definitely change a lot in this industry.

In this new dawn of advertising, there were advertising rays of viral video advertising, customer engaging advertising and another ray of short film advertising just emerged from the horizon.

The Managerial Syndrome

Crying our lungs out, resting in the hands of a doctor this is how we came into this world. With our birth, we were given a name by our parents and everyone used to call us by that name. As we grew up we started responding to that name and it became our identity for the rest of our lives.

The name is a powerful tool to make us feel who we are and respond accordingly. The same power corporate designation has on us. 

You all must have come across several corporate designations and most of you must be holding a designation which includes the term 'manager' in it. Whether it's any function, be it sales, marketing, human resource, operations or finance, all incorporate the term 'manager' in their designation.

Not only at function but also at every employee grade, manager term is used in the designations

We daily come across several quotes, stories, case studies on managers vs leaders and the best description in a single phrase is "Managing is role but leadership is the attribute."

Every leader is ought to be a good manager but not vice versa. Hence being just a manager is not enough.



The question is why the corporate world loves word 'manager' so much when we all know we want leaders. It is fascinating to witness companies spending millions, on one hand, to develop leaders among their employees while designating them as managers only.

This is same as calling out someone's else name but wants to call someone else. This paradoxical condition is the managerial syndrome which further develops leadership deficiency syndrome by which maximum companies are suffering these days.

Why don't we designate our employees with the term 'leaders' in it?

Be it any function or any grade, remove the term manager and start using leader instead. Area sales leader, marketing leader, national sales leader and so on. Just changing the name changes what is expected from the employees.

People don't work with companies, people work with people. People only create companies and in turn companies create people. A manager can only develop another manager, it's a leader who creates another leader. The problem with today's corporate world is not lack of leadership, but the excess of managerial attitude.

If a company hires a potential leader, the seed of leadership in him is not nourished and crushed under a load of managers and thus leading to the lack of leadership.

The managerial syndrome starts with the designation itself. Small changes can lead to the big difference, change the name and change everything.

The war of 'places'

Mankind has been witnessing innumerable wars with the hefty loss of life and property and most of them were fought for only one reason, "place". The acquisitiveness of rulers was the major reason for the every battle fought and this reason continues till date. In this modern era of self-driven cars, mankind is again standing in the battleground, but this time, it is not being fought with bloodshed but with moneyshed.

 There was a time when people used to search offline and buy offline, then the internet came and helped people to search online and buy offline. Then came the e-commerce which marked the beginning of people searching offline and buying online. It all started with books which developed in stages to apparels to electronics to furniture to the grocery to medicines to food. Nowadays, you can virtually get anything and everything with just a few touches on your smartphone, your virtual wallet and, of course, the internet.

There is a continuous war between the offline space and online space in every area, whether the high investment categories of jewelry, electronics, gadgets and mobile phones to medium investment categories of apparels and footwears to low investment categories of grocery and foods.

Each side is fighting this war with their own weapons and armors. First of these weapons is the mode of payment. While offline has the tried and tested modes of payment of cash or cards, online has the preferred mode of payment as the virtual wallet. Each of these payment options has some advantages over the other and therefore, each side is also utilizing each other's weapons to neutralize the power of each other. While online has always used card payment, offline has started keeping handy the virtual wallet payment option.

The second weapon on which online rely is discounting and offline, on the other hand, has an armor of physicality against the online's weapon. There is a continuous see-saw going on between both spaces, one may win the small battle but the war is still going on. Both the sides realized the state of indecisiveness when each side's strategies and weapons are countered by the other side's counter-attack and armory.
But the course of this war is changing with the commissioning of war spies. The offline is going online and vice versa and in this way, spies are being deployed on each side.

The examples of offline present online are Aditya Birla (trendin.com & abof.com), future group (http://shop.bigbazaardirect.com), on the other hand, online firms like ferns & petals, lenskart, amazon and many more, are entering into the race of omnipresence by establishing offline centers.

It is said, someone is always benefited from anything that happens anywhere in the world and here also, there is someone who is the beneficiary of this ongoing war. You must have read the famous childhood story of the fight between two cats and a monkey. While two cats kept on fighting on a piece of cake, it was the monkey who took advantage and enjoyed to the fullest.

Today, online is although making huge revenues and increased its turnover manifolds but is incurring incomparable losses due to heavy discounting. If we take the case of India, the combined losses of the terrific trio which includes Flipkart, Amazon, and Snapdeal in India is Rs.5052 Crores only in FY 2015-2016.
Due to the fear of losing customers, offline panicked and started giving more discounts than it used to offer and, in turn, reduced its profitability. The only entity which is getting benefit out of this is the customer. You are smart enough to figure out who are the cats here and who is the monkey.

The major question which now arises is, how and when will this war end and who will win this war?

Many experts say that the ability of online to offer alluring discounts will end soon and by that time major offline will be present online but most online will not be present offline and those which will be present, to a minuscule level.

But the deciding factor in this war is the power of followers each side has. The followers are the customers which are loyal to the spaces.

There are two groups of customers, for one group, look and feel of the things which they are buying matters more than their comfort but for the second group, comfort and choice matter more than the ability to look and feel. This has changed the buying habits of the second group of customers and they follow online whereas first follow offline.

The second group of customers is strengthening because the majority of urbanized generation Y and Z and a part of urban generation X are following online. But semi-urbanized and rural generation X, Y and Z which forms the majority of the world population still rely on offline.

In this war of places, online is giving a good fight to the offline, but the latter is firmly holding its grounds on the basis of its large followers and unparalleled armor. Online has deployed deadly weapons, backed by its followers, but it will not be able to sustain for a long period of time in this war unless and until it deploys more spies and increase the return per customer.

Each side should realize that they are being made cat and the monkey is clapping in the state of euphoria because he is getting everything at huge discounts. Moreover, he is not an ally with any cat, just inclined towards the discounts.

The Four faces of FMCG

What is FMCG

FMCG is the another name for the fast moving consumer goods, which provides the basic products for health, hygiene and grooming for the mankind. FMCG is the fourth largest industry in the Indian economy, contributing USD 47.3 billion of revenues to the economy and is expected to contribute USD 49 billion by the year 2016. FMCG is the last industry to be affected by the economic slowdown because people will still brush their teeth, take a bath, have cereals and toast in their breakfast irrespective of the economic conditions,

FMCG industry has three major segments:

1. Food & Beverages contributing 18% to the industry
2. Health Care contributing 32% to the industry
3. Household & Personal Care contributing 50% to the industry

These three major segments are divided into eight sub-categories, whose contributions to the total industry is described in the chart below:

These aforementioned eight sub-categories which make FMCG such an important industry today comes either of the four faces of FMCG.

So what are these four faces?

1: The Evil face:

This is the face of FMCG behind which companies creates products and persuade customers to desire these products.
This is the face which enables companies to force their customers to shell out some extra bucks out of their pockets.
Customers don't actually need these products but companies present them in front of customers as the much better than the previous products. This proposition allures customers and is happy to spend more.

Glassless Deos, Men's face wash, toothbrush with charcoal bristles, are just a few examples of evil face of FMCG.


2: Noble Face:

Just opposite to this face is the noble face of FMCG which does all the corporate social responsibility activities and wears a makeup of the social cause.
This helps FMCG companies to evolve as socially responsible companies and establish a good image in the eyes of their customers. It is because of this face only that companies are able to win soft corners in the hearts of their customers.

HUL's hath muh bum, project sunlight, Dettol's association with Swachh Bharat Abhiyan, P&G Shiksha and many more projects are examples of the noble face of FMCG.


3: Healthy face:

The face of FMCG which is established by providing a healthy proposition to the customers derived from herbal or ayurvedic or organic base.
It is always said, "Health is the real wealth", that holds true for the companies operating behind the healthy face of FMCG.
Companies under this face play the USP card as health advantage with no harmful effects of using their products, and customers willingly pay whatever amount is asked from companies.

These companies operate under the model of low volumes and high revenues and some of the examples of companies which represent healthy face are Kama Ayurvedics, Forest Essentials, Organic India, Keya Seth, Arish Ayurvedic, Parampara.


4 Religious face:

The Indian FMCG industry was operating cheerfully behind its three faces Evil, Noble and Healthy, but then came the religious face, which became the vexation for the other three faces.
This face of FMCG is still in a nascent phase and since its inception, it has become the centre of attraction for customers, channel partners and companies of other faces.
Indians are listed under most religious people alive on the planet, who don't follow religions but blindly go after the people who claims to be the messengers of religions.

The first company which utilised this opportunity of prodigious followers base was "Patanjali Ayurved", founded under the name of Baba Ramdev AKA The yoga guru.
This company operates by providing products under all the three major segments of FMCG, with lesser maximum retail price than the products of companies of the evil face.

While all the major FMCG companies, including the largest FMCG company of India HUL, operates only in one or maximum two segments of FMCG and that too with the limited products, but Patanjali Ayurved is operating in all the three segments with all possible products in every segment.

P&G: Household & Personal Care
Coca-Cola: Beverages only
Kellogg's: Foods only (Cereals)
Nestle: Foods & Beverages
L'oreal: Personal Care

Patanjali Ayurved: Foods & Beverages, Household & Personal Care and Health Care
It is now being said, if all the products of all the companies are combined together, product catalogue of Patanjali will contrive. Patanjali has products in over 75 categories and over 800 SKUs.
After the success of Patanjali Ayurved, every "baba" and "Sadhvi" in India, who have their own base of followers are now jumping in FMCG industry with the support of religious sentiments of Indians.

A company known as "Shri Shri Ayurveda" which was founded by H.H. Shri Shri Ravishankar, has now launched several products under foods & beverages and personal care categories although it started merely as a health care product manufacturing company in 2003.

In the recent past, a company known as "MSG all trading international" was founded by the "Dera Sacha Sauda" chief Saint Gurmeet Ram Rahim Singh Ji Insan, under which 151 products were launched.

While the religious face will evolve with time, other faces will dwindle and it will be fascinating to see the revamped four faces of FMCG, till then fasten your seat belts and be ready for a roller coaster ride because a lot has to happen in this crazy industry.

The Human Brand Relationship

It is always said, "A Man is a social animal", who relish meeting others of the same kind, making friends and establishing long term relations. In our lifetime, we meet thousands of people, remember few hundreds, but develops a long-term friendship and relations with only handpicked out of those hundreds. This social behavior and ability to establish long-term relations are not only visible in our personal life but in every decision throughout our life. This is the reason why we prefer one brand over other despite both giving the same benefits because we make a relation with them.

Since our infanthood days, we developed the relation of brother/sister, niece/nephew with our relatives based on our parents' relations with their friends and relatives. We got our uncle & aunt because our parents chose to develop long term relations with them from their hundreds of college friends. In a similar manner, we developed a relation with "Jhonson & Jhonson" because our parents chose J&J over other brands and established a relation of trust for us. We looked upon "Nestle" with trust when we were served Cerelac three times a day and were not ready to accept anything else if ever tried by our parents.

Till the time we went to kindergarten, relations with people and brands were gifted by our parents and we automatically developed long term relations with them, but as we began going school, met new kids, developed an ability to pick and choose both people and brands.

We started demanding "Disney" characters to play with, "funskool" toys and "Hotwheels" cars to feel proud of our game collection. We developed a relation with our favorite "Natraj" pencil, sharpener, and eraser and were excited for the art lecture to use the new pack of "Camlin" crayons. We deliberately rough handled our old school shoes to buy a new pair of "action" school shoes, our first "pilot" pen when we entered 6th standard.

As we reached adolescence, we were already having the bunch of close friends and certain brands with which, relations will be a lifetime, but also had faced many heartbreaks, loss of trust both by people and brands. Sometimes we changed our priorities for people, and switched to other brands, and sometimes people change theirs and brands left us as they discontinued or lost their identities.

We realized the importance of relations with people and brands when our best friend and "Old monk" gave us his shoulder to exude our tears on our first breakup. We became responsible when our parents gifted a "Raymond" suit for our first job interview and we felt accomplished with the first salary credit notification from "HDFC" bank in our "Nexus" phone.

When we will become parents, we will trust the same brands which our parents gifted us when we were infants, and this led to generational relations with brands, which is best for any brand. In today's world of brand flood and communication tsunami, it is difficult for any brand to establish long term relations with consumers and in this scenario, if any brand is abe to establish relations with more than one generation of its consumers, it becomes immortal.

Human relations with brands changed according to human life phases from infanthood to adolescence to parenthood. At inception, we received relations from our parents, then learned to develop relations but were not able to understand their importance and with time realized the grandness of relations and established life-long relations.

"A man is known by the people with which he spends time", and a man is known by the brands he carries. This ability to reflect the personality of a man in Brand makes the idea of celebrity endorsement so successful. Brands utilize charming personalities of Celebrities to develop brand personalities which become the most important reason for a common man to carry that brand. We want to add that personality element offered by the brand to our personality and as a result, choose different brands which complement each other and develop our overall personality. Here brand act as the medium for human-human relation.

In return, brands also get something from our personality when we carry them. Brands built their personality further with the help of its users when a user carries it with other brands. Here human act as the medium for Brand-Brand relation and one brand utilizes personality of another brand to further built its own.

Just after parking your range rover endeavor, you received an important call on your apple i phone 6S, and suddenly looked at your omega and realized you are late for the meeting, rushed to the meeting room and at the end you happily took out parker from your Van Heusen suit and signed the contract. Here, you carry brands like apple, omega, parker, Van Heusen and range rover to add their personality elements to your personality. At the same time, all brands complemented each other and utilizes each other's personalities to develop their own personalities.

Man builds relations with bands and brands builds relations with other brands and thus, the chain of human brand relationship keeps on the building.

Why 'travelling' is the best gift you can give yourself ?

Travelling has been an important part of human civilization from centuries. The early man used to travel in search of water, food and shelter. When the early man started living in civilizations, he learned to farm and started traveling in search of fertile land. As more and more civilizations flourished, the man learned to trade and he started traveling for business.

With sands of time, the man turned greedy and started traveling for invasion and loot. Part of the civilization who were called as 'wise men' started spreading their knowledge through the education system and people started traveling for receiving the education. As more men turned wise and aware of right and wrong, traveling for invasion and loot decreased and major traveling was for business and education. 

As the man become technologically advanced, he invented technologies like the telegraph, the telephone, mobile phone and the internet and virtually reduced the distance of miles to zero, which allowed the man to not travel cities-countries-continents for business and education. Now he can arrange a business meeting on video conference rather than traveling to other city and can get online lecture without the need to travel to foreign university.

Most people consider traveling a headache & waste of time and thus are happy to rely on technology as an alternative to the traveling. But they do not realize what they miss when they choose technology over traveling. It is always said, 'the more you see the more you learn' and 'change is the only constant thing', and traveling is the only way to see more and to experience the constant change in life.

Some of the reasons why traveling is the best gift:


The feeling of Euphoria

We humans are blessed with an imaginative mind and when we are traveling to new places which we have never visited before, it paints an image of the place in our mind.

This image is being painted on the canvas of our expectations, excitement, past experiences and our resistance to change. That feeling of ecstasy when that painted picture turns into reality or of amazement when it turns out divergent is what it makes traveling a fun and the reason people still love to travel in this technological dependent world.


Building contacts

While we travel, we meet new people with different beliefs, mindsets, and experiences. This helps us to develop both personally and professionally. While we observe and interact with them, we get to learn things which no book can teach us.

On personal grounds, we get to understand different belief system, different cultures, different living styles and methods to deal with different situations. Sometimes you even get lucky and meet your prince charming or princess Fiona, but do not travel for this intent only.

On professional grounds, we learn from their experiences, are able to generate new ideas from their stories, learn what to do and what not to do in our career and get new opportunities.

This way we develop a unique perspective towards life and a unique approach towards our career which is the result of all the knowledge which was absorbed from countless contacts you made while traveling.


Boosts your confidence

In our day to day lives, each one of us has to face uncertainties in both personal and professional lives. A flat tyre when you are already late for office, or elevator went out of order when you returned home after long day's job, or you find your partner dating your ex. Well, this may sound bizarre, but it is also true that anything can happen in our lives and the main thing is how we handle those situations. Traveling is a tool to make self-comfortable to handle any unpredictable situation in a much better way than we do.

How is that so?
Because traveling gives us exposure to anomalies at every step on which we don't have any control but we have to face them and find a way out of it. This experience of facing oddity helps us to handle uncertainties in our day to day lives.



Try different mode

While we travel, we always have to use more than one mode of transport to reach our destination. Traveling gives us the fun of the feeling of butterflies in stomach everytime plane takes off, the fun of rocking every time train changes its tracks, fun of stopping at a motel for refreshment on a long highway and fun of increased blood circulation when we walk.

The real fun is when you travel to rural parts, and experience an auto rickshaw, jugaad (very popular in rural India), horse carts or bullock carts. All these amusements which you get in traveling via different modes are unparalleled.

Makes you an explorer

When we travel to new places, we desire to see its tourist attraction spots, taste its special dishes. So to explore a new place in a better way, make the checklist of places to be covered according to the time you have, make an itinerary and start exploring,

The best way to explore a place is by taking an alternate route from one place to another when we travel between for more than one time, have our meals at different eating places rather than sticking to one place each time we have your meal outside the home.

Time for yourself

Traveling gives some time for us to introspect and think about matters which we don't in our daily routine. This helps us to get a fresh start with new ideas and strategies which will improve our present condition both professionally and personally.

So, the next time you plan for a video conference, think twice and plan some traveling and I guarantee you will not regret it.